Tryano, Chalhoub Group’s luxury department store has recorded a five-fold increase in its online business compared to last year, as the brand ramped up shopping experience via e-commerce channel.
“With our guests staying at home, Tryano is adapting by providing relevant content and curated product ideas to fit current needs that highlight skincare, athleisure and loungewear, among others, contributing to an 160% increase in engagement compared to last year,” – Sharmila Murat, General Manager, Tryano.
“Through it all, we are totally focused on ensuring the safety of our loyal guests and dedicated teams and their families. At Tryano, we are taking all measures to ensure the highest levels of cleaning and sanitisation throughout our operations and deliveries to guests. At Tryano, together with our guests and our community we will emerge stronger than ever,” Murat concludes.
