Muji Japan has now launched an online store on Amazon, which the retailer hopes will strengthen its e-commerce presence as the Covid-19 crisis closes stores.
The new Muji Japan online store will feature 250 items, mostly beauty products, storage containers and cooking utensils, according to the Nikkei Asian Review. The transition online will mark the first time Japan’s Ryohin Keikaku has sold Muji products via an online platform outside its own e-commerce store. With Amazon’s extensive user base, the company hopes to attract more potential customers.
