Chinese commercial activities are starting to reopen for business throughout the country after the coronavirus outbreak and MSGM has wasted no time at all, opening a new store at Zhengzhou’s Grand Emporium Shopping Mall, located in the city’s Jinshui District.
The 807 sq ft unit located on the mall’s second floor features the brand’s signature concept combining raw concrete flooring counterbalanced by metallic neon lights, graphic elements and splashes of primary colors decorating modernist chairs and sofas. The boutique carries the brand’s men’s and women’s ready-to-wear and accessories collections.
“We are aiming for Asia to represent 40 percent of sales in three to four years,” said Benaglia at the time. In three years the company plans to expand its footprint in the region with key openings in Korea, China, Japan, Singapore, Taiwan and Malaysia.
The brand counts 42 flagships globally.
