Michael Hill are to reopen stores as restrictions on trade and consumer movement begin to ease. During the time that all the stores were closed, the business worked on digital initiatives and strategies to further grow the online side of the business.
“The surge in our digital sales signals a notable shift in consumer behaviour in the jewelry category,. We have been quick to respond and harness this opportunity, with the implementation of a number of digital initiatives to continue to attract new customers and maintain the momentum.” – CEO Daniel Bracken said.
