Sisley are to expand their store network further by opening a new concept store in Treviso, Italy. The new concept store is ‘an experimental project that combines light, creativity and flexibility to offer customers an increasingly distinctive shopping experience, in line with the contemporary market scene’.
The location of the store reflects the brand’s current repositioning strategy that has been under way for several seasons and sees the label being repositioned towards the ‘bridge’ segment.
The group said the label is “pursuing a commercial strategy that focuses its presence in the main Italian and European cities, with stores bearing a strong identity and in prestigious locations, such as those in Venice, Turin, Milan, Rome, Florence, Naples, Berlin, Paris and Seoul”.
