Restaurants in the Napa Valley have now received approval to begin offering indoor dining last week. Wineries across the region are now poised to reopen, in the hope that stir-crazy locals, which have not been able to venture out (apart from essential shopping) will emerge looking for a wine country adventure.
“It’s been very difficult. We try and be optimistic and stay positive for our children and employees, but it’s unsettling to have so much uncertainty.” – Stephanie Honig, Director of Sales & Communications, Honig Vineyard & Winery.
“The typical smaller winery lost 20% of their sales to restaurants, and 28% of sales from the tasting room; close to 50% on average, some of that has been made up by some of the other sales tactics, but nothing close to normal.” – Rob McMillan of Silicon Valley Bank
“Almost all of our tastings will be taking place outside but, you’re going to be spaced further apart, we’re going to ask you to wear a mask when you’re not tasting, we’re going to have our team wearing masks, and so it’s a little harder to be as friendly as we want to be.” Swain said the wine at tastings will be poured in disposable materials. – St. Supery Estate Vineyards & Winery CEO Emma Swain
