Walmart is moving into the fashion resale market via an online partnership with ThredUp, a resale platform for fashion and accessories — at mass market prices.
Walmart’s e-commerce site will feature a dedicated ThredUp section that features nearly 750,000 pre-owned items, spanning from children’s and women’s clothing to accessories, footwear and handbags.
The partnership is part of Walmart’s broader fashion strategy to expand assortment and be a fashion destination for customers – particularly millennials and have added an incentive for customers to start spending by offering free shipping on orders of $35 or more.
“Over the last few years, we’ve focused on expanding our assortment of quality, on-trend, accessible fashion to help customers outfit themselves no matter their personal style or budget. In fact, we’ve added nearly 1,000 brands to our online assortment, including national brands like Champion, Jordache and Levi Strauss. We also offer private label brands Time and Tru, Terra & Sky, Wonder Nation and George, and customers love our exclusive, elevated brands like Scoop, Sofia Jeans by Sofia Vergara and EV1 by Ellen DeGeneres.” – Denise Incandela, head of fashion, Walmart U.S. e-commerce.
