CapitaLand has stated that it will be launching an e-commerce platform eCapitaMall and an online food ordering platform Capita3Eats to complement sales at its shopping malls.
Digital mall eCapitaMall will feature the merchandise of retailers, the majority of whom also operate in CapitaLand’s Singapore malls. Retailers who are not CapitaLand tenants can also join the platform. Shoppers can browse online before purchasing in-store or browse in-store before purchasing online. For online purchases, shoppers can opt for home delivery or in-store collection,
“The ‘circuit breaker’ has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore’s retailers. As the operator of Singapore’s largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by leveraging the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years.” – Chris Chong, Managing Director of Retail – CapitaLand Singapore.
