Yum China has now entered into a partnership with plant-based meat manufacturer Beyond Meat to trial a burger at selected KFC, Pizza Hut and Taco Bell locations within the country.
The burger will be available at five KFC locations in Beijing, Chengdu, Hangzhou and Shanghai. The Pizza Hut offering will launch at six Shanghai locations and will constitute part of the brand’s first-ever burger offering. Taco Bell will offer a taco made with the plant-based Beyond Burger patty at three stores in Shanghai.
“We see great potential for the plant-based meat market in China. This latest introduction … is expected to capture valuable consumer feedback across different regions in China. It will enable us to optimise flavours and processes and help assess the potential for larger scale rollouts in the future.” – Joey Wat – Yum China CEO.
