Danish retailer Normal, which specialise in health, beauty and household product categories will open ten pop-up stores across the country this summer.
Set to be located at the country’s most popular summer destinations, the stores are expected to benefit from this year’s trend of ‘staycations’ which is being driven by the outbreak of coronavirus and its subsequent implications on people and businesses around the world.
The upcoming additions will utilise a bespoke branding called Minimal. The name links the pop-up store to the retailer’s standard stores, but makes clear their smaller size and low prices. The new Minimal stores will offer a selection of summer essential grocery products, including food, such as snacks and ice cream, which are not usually sold at Normal.
These ten locations are opening this month and will remain open until the back to school period in Denmark.
