Ecoalf, the Spanish fashion brand has now opened its first Japanese flagship store, in Tokyo. The new store is located in the Shibuya district, the Ecoalf store spans two floors, and offers a wide selection of products including the label’s latest collection.
The store features a black staircase leads customers to the upper floor, which has been dedicated to #Actnows; the monthly event held by the brand with the aim to raise awareness of sustainability issues. “Our aim is to raise awareness of the need to protect the planet and we will continue to accelerate this message,” said Javier Goyenechem, president and founder of Ecoalf.
