Mr. Wonderful, the well-known brand of original gifts, opened this Monday its first physical store in Barcelona, located in the La Maquinista Shopping Center. The Spanish firm, which until now has focused its sales on agreements with distributors and online sales, thus advances its strategy of complementing these channels with the opening of its own stores.
The new space covers an area of 118sq m full of good vibes and creativity in the form of a tropical paradise, featuring palm trees, blue sea, yellow sand, and a counter that is shaped like a beach bar. With this opening, the company now has two stores in Spain since its jump from an online store to the physical space last September in the ParqueSur Shopping Center (Madrid), also operated by Unibail-Rodamco-Westfield.
“Mr. Wonderful is much more than a store where you can find beautiful products, we want people to come to the store and be surprised, that they can live the Wonder experience to the full” commented Angela Cabal, Creative Director & Co-Founder of the brand.
Víctor García, Manager of La Maquinista, highlights that “it is an honor that an enterprising and innovative brand like Mr. Wonderful has chosen La Maquinista to open its first store in Catalonia. We are confident that the new physical store will be a complete success. ” Thus, Unibail-Rodamco-Westfield continues to bet on the landing of iconic and experiential flagships in its shopping malls.
