Kurt Geiger has stated that all of the profits from its first month of post-lockdown trading will be donated to the NHS. Starting 15 June, the footwear retailer stated that it would open 24 of its 57 stores across the UK, starting with smaller local stores that have high numbers of click-and-collect pick-ups, as well as all of its out-of-town outlets that are easily accessible and have parking.
“We are obviously excited for our stores to start reopening and get back to work. However, as the ‘new normal’ way of life begins, we want to keep recognising the staggering efforts made by our incredible NHS throughout the pandemic and as such, we have committed to donating 100 per cent of store profits for the first month of reopening to NHS Charities Together.” – Neil Clifford, Chief Executive.
“These store profit donations, along with the profits from the sale of our We Are One tote bag and new t-shirt will help us reach that target by Christmas. There is no doubt that Covid-19 and Lockdown has changed retail and fashion for the foreseeable future – I believe consumers will now shop with a ‘conscience’ and we all need to be more aware of making a positive impact in all we do. Likewise, fashion needs to be more sustainable and less changeable which will result in fewer but more enduring collections.” – Clifford concluded.
