International retailer, Dune London, is to open a 1280sq ft unit which will offer its stylish ranges of men’s and women’s footwear and accessories at up to 70 per cent off the RRP. Having opened its first store in London in 1993, it now has stores across the UK and overseas, seeing significant growth in the Middle East, Switzerland and India in recent years.
The openings of Dune London and Lazy Jacks will enhance the existing fashion offer at Springfields, joining complementary premium fashion and accessory brands including Joules, Radley London, Jack Wills, Skechers and Crew Clothing Company.
Springfields is uniquely designed, blending leisure and retail in a fully integrated way, and is well positioned and prepared for a successful re-emergence from lockdown from the 15th June.
Springfields is an outdoor centre with 50 outlet stores set in 25 acres of beautiful Festival Gardens, with children’s leisure attractions, extensive F&B, a Blue Diamond Home & Garden centre, a hotel and even a water taxi that links Spalding Town Centre with Springfields.
Ian Sanderson, Director of SLR Asset Management, said: “The two new signings of Dune London and Lazy Jacks demonstrate significant ongoing interest in Springfields and further illustrates its resilience. Both brands are welcome additions to our ever-growing offer, joining Radley London, Joules and other high-profile fashion brands. This uncertain period has been tough on all retailers including us, but we haven’t rested. Signing Dune London and Lazy Jacks during the lockdown is testament to our strength and the appeal of Springfields.”
Zoe Brooks, Retail Director at Dune London, said: “Springfields has everything we need to build our brand. A great catchment with very loyal customers who match our profile perfectly. We are an ambitious and successful brand and it’s good to be in the company of others like us.”
