The new owners of Forever 21 plan to expand the fast fashion retailer’s presence into Mexico. Forever 21 Mexico, a newly-formed entity under IB Group and Grupo Cojab, will be responsible for the distribution of Forever 21 in Mexico and plans to open new shop-in-shops in the region this year.
“Our partnership with IB Group serves as a new launching point for Forever 21 in Mexico,” said Jamie Salter, founder, chairman, and CEO of ABG. “The brand has an incredibly loyal following of fashion-forward, female customers in the region who identify with its unique offerings and collaborations. In recent years, Forever 21 has also seen consistent growth across the men’s category. We’re excited to be working with IB Group to continue the brand’s growth and success in this important market.”
After recent store closures due the COVID-19 pandemic, Forever is steadily re-opening doors across the U.S., Mexico, Europe, and Southeast Asia in compliance with the safety guidelines and recommendations by the CDC (Centers of Disease Control and Prevention).
