Some unfortunate news for the retail sector as Al Tayer Insignia, the retail business of Al Tayer Group has now confirmed that its e-commerce platform Nisnass will close next month, with the final trading date expected to be July 16. Al Tayer Insignia said the decision was taken after a review of its business.
“After careful consideration, we have come to a decision to cease Nisnass operations. The estimated final trading date will be July 16th 2020. As with many start-ups, we are compelled to continuously review our trajectory and focus our resources towards achieving our mission in the most effective way. Our mission since inception has been to champion digital innovation by catering to evolving consumer shopping habits, and to delight our customers by bringing them unique and curated experiences through a platform they can resonate with; and we believe we succeeded in accomplishing that,”
“Our next step will be to redirect our talent, absolute focus and resources into accelerating the successful growth of Ounass as the leader in the Middle East online luxury sphere; solidifying our position as the region’s go-to luxury shopping destination, our customer-first approach will remain at the forefont of our strategy as we expand into new axes, resolutely continuing on our path to bring top-tier service to our customers; including unrivalled delivery timeframes and a unique personal shopping service. We look forward to partnering with you closely as we embark on this new and exciting phase of our journey.” – the statement said.



