The Hut Group’s technology and e-commerce platform division THG Ingenuity has announced new partnerships worth in excess of £100M with leading beauty brands. The companies included within the deal are global beauty brands Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty among others.
All of the companies within the deal with be able to access THG Ingenuity’s range of e-commerce solutions and also have access to a rounded pool of data that underpins all of THG Ingenuity’s operations, all of which is led by its data analytics division.
Matthew Moulding, Founder and CEO of THG, said: “The consumer shift to online continues at pace and a resilient, world class, DTC operation has become a necessity for brands to generate sustainable long-term growth. Through THG Ingenuity’s proprietary technology, brands can leverage our end-to-end capabilities to launch, market and fulfil their product offering at pace and accelerate their international expansion. The latest partnership agreements with some of the leading international beauty brands are a testament to the strength of THG Ingenuity’s proven technology services.”
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