Stetson are to roll out a global rebranding effort which will involve a new modern identity and e-commerce experience. The exercise will be Stetson’s first first visual refresh in more than twenty years, undertaken in collaboration with boutique Dallas-based agency, Tractorbeam.
“The Stetson brand is synonymous with Americana. Our products are iconic in the imagery of the Old West, our dress hats were worn by the jazz legends and we’ve outfitted the National Park Service and US Cavalry soldiers. Stetson’s updated brand identity speaks to our legendary heritage and history, with an eye for appealing to the modern consumer.”
