The latest store banner to be unveiled by the apparel retailer is Unsubscribed, and it offers the opposite of fast-fashion and features “consciously made” women’s wear and accessories.
According to multiple reports, Unsubscribed will carry items from its own private label, as well as apparel and accessories from brands like Veja, Melissa Joy Manning, Boyish and Indigo Africa. It has also been revealed that the new banner will focus on two collections annually, with the prices for items ranging from $5 for accessories all the way up to $550 for dresses.
Owner American Eagle Outfitters also operates athleisure and lingerie brand Aerie and American Eagle has reported an impressive sales rebound in the current quarter. This has been put down to a significant rise in online demand for Aerie products. According to the company, demand for Aerie products went up more than 100 per cent in the second-quarter so far, compared to the same period year-prior, while demand for the American Eagle brand increased by about 50 per cent. The business also announced that since May, its in-store sales have managed to achieve 95 per cent productivity since they began the re-opening of their more than 500 stores.
