A virtual, first-of-its-kind shopping concierge service has been launched by Tanger Factory Outlet Centers.
The new online tool has been designed to allow customers to shop remotely for their favourite brands, styles and outlet value deals across multiple retailers through onsite shopping specialists and stylists. It is hoped that the new tool by Tanger will function as a digital, service-minded extension of the company’s brick-and-mortar retail experiences.
So how does it work: Guests complete a virtual shopping form putting forward their preferences and then they explore their favourite brands and share the items they want with their personal shopper, who then shops on their behalf at Tanger Outlets. Once products have been selected, customers can either select curb-side pick-up or have the items delivered to their house. “Given the ever-changing landscape related to the Covid-19 pandemic, constant innovation is more critical than ever before when it comes to serving retailers and customers,” said Steven B. Tanger, CEO of Tanger Outlets, which operates and owns, or has an ownership interest in, a portfolio of 39 upscale outlet shopping centers. “The Virtual Shopper program is part of the solution and one of our new initiatives to support the e-commerce and omni-channel ecosystem.”
