The global pandemic situation has apparently had little to no effect on the enthusiasm of Chinese consumers looking for great sales in the country’s mid-year online shopping holiday.
The holiday is most popular amongst young Chinese citizens, which justify the spending splurge for themselves as a reward for half a year of hard work.
“Innovative internet technologies have shown their advantages during the pandemic. The digital economy in China has been developing rapidly, and can become a new pivot for post-pandemic economic development,” said Wang Wei, research fellow and Director-General of the Institute for Market Economy, under the Development Research Centre of the State Council.
“Compared to previous years, this year’s new online shopping trends will definitely provide new possibilities for China’s online economic development,” said Zhao Ping, director of the international trade research department of the Academy of China Council for the Promotion of International Trade.
