Clothing brand Diesel has announced the launch of HYPEROOM, its innovative 360-degree, boundary-breaking digital platform and exhibition space that was conceived by its parent company OTB.
The new platform has been created by OTB to create immersive and emotional engagements with buyers and vendors. Exchanges will now take place in a non-physical space so the ordering-process has been made ultra-streamlined. Each brand of OTB will utilise HYPEROOM whilst maintaining its own style, personality and values through a customised section of the platform.
“One must look for silver linings whenever and wherever possible. 2020 has sparked an urgency to accelerate what we can offer and accomplish in the digital space,” says DIESEL CEO Massimo Piombini. “With this tool we have set a new benchmark for the industry, in regard to digital transformation. The HYPEROOM is the ultimate virtual buying experience.”
Guests begin their experience with a digital window, which creates an emotional connection with the viewer while simultaneously showing and the most iconic pieces offered. Moving on from here, a multi-faceted arena of interactive components unfolds where guests can explore and view mood videos of the Spring and Summer 2021 collections.
