Al-Futtaim Retail has launched a new BLUE Rewards Programme.
“Al-Futtaim Retail is very proud to announce the launch of its new BLUE rewards programme, the first centralized customer loyalty offering across all Al-Futtaim retail brands in UAE, KSA, Bahrain, Oman, Kuwait, Qatar and Egypt. BLUE, an all-inclusive mobile app, is the first loyalty programme in the region to offer cashback with every purchase, combines exclusive offers from all Al-Futtaim Retail brands and other Al-Futtaim Divisional offers, what’s more it provides unlimited customer experiences from dining, entertainment, shopping, getaways and more. Whilst the programme is currently live in GCC and Egypt, the plan is to launch across all our Asia markets later this year with new updated gamification features.” – Régis Schultz – President of Retail at Al-Futtaim.
