The well-known American fast-casual restaurant chain Shake Shack to launch 15 new venues in South China by 2030.
Maxim’s Caterers is the local licensee for the brand in the region and the company which is controlled by Hong Kong’s Dairy Farm Group are looking to open restaurants in cities including Shenzhen, Guangzhou, Fuzhou and Xiamen, with a target to reach 55 Shake Shacks in the country in the next ten years.
The licensee already operates Shake Shacks in Shanghai and Hong Kong, with Beijing and Macau under development and on course to launch this year.
“We remain humbled by our fans in China and continue to be encouraged by the performance of our Chinese business through this recovery,” said Shake Shack Chief Global Licensing Officer Michael Kark. “It’s a great time to deepen our roots in this market.” “Maxim’s partnership with Shake Shack has taken the brand on an exciting journey to Hong Kong in 2018 and Shanghai in 2019, with Beijing and Macau on the horizon,” said Maxim’s Caterers Chairman and Managing Director Michael Wu.
