This new technology is being used by two supermarkets in Manhattan to enhance social distancing on the premises.
Westside Market (Broadway and 98th St.) and Fairway Market (240 East 86th St) have implemented SIRL’s (“Search in Real Life”) technology, which navigates shoppers to within inches of their desired products. The tool has been combined with FutureProof Retail, which enables customers to scan items and checkout on their mobile phones.
“The app offers our customers a more efficient shopping experience,” said Michael Penner, Director of Retail and Technology at Fairway Market. “It saves them time, frustration and money — and it keeps them coming back. It also allows our employees to be more productive and helpful. They know when and where they are needed, and it makes the experience more rewarding for everyone.”
“We are delighted by this partnership,” FutureProof Retail President Di Di Chan said. “SIRL’s state of the art navigation is easy to install and maintain for retailers, and their on-site search engine technology really enhances the in-store experience for shoppers. Combined with our mobile checkout application, we offer a complete package to make shopping faster, easier, and safer.”
