Young women’s apparel retailer Francesca’s is creating its first mobile app, and it will be just in time for Black Friday as the company looks for a boost given its recent Covid-19 struggles.
The upcoming app is being developed in partnership with Saas retail app platform Poq. Francesca’s recently reported a 50 per cent sales drop in preliminary first quarter results, attributed largely to the impact of COVID-19 and has warned it may have to file for bankruptcy. However, Francesca’s also cited “continued strong momentum” in e-commerce.
“During the temporary store closure period resulting from the Covid-19 pandemic, our e-commerce business surged,” said Andrew Clarke, CEO, Francesca’s Holdings Corp. “Given the accelerating shift to online shopping, we are excited to be stepping up our digital transformation strategy with the launch of this mobile app. In addition to enhancing her online shopping experience, the app will provide valuable insights into how customers interact with our brand, enabling us to interact with her in a more relevant and impactful way.”
“It’s important to see brands like Francesca’s placing app commerce at the centre of their digital transformation strategy and doubling down on mobile in light of the recent changes in consumer behaviour,” said Mike Hann, President of Poq. “We look forward to working together with Francesca’s to bring shoppers a superior and unified omni-channel shopping experience.”
