Riyadh home to new IWC Schaffhausen store

The latest store by the brand has opened at Mode Al-Faisaliah Mall in Riyadh and represents the brand’s quality of watchmaking.

IWC Schaffhausen, the Swiss luxury watch manufacturer has opened a new boutique store in Riyadh at Mode Al-Faisaliah Mall. The company which are known for their innovation and ingenuity, has launched in partnership with Attar United and the unit has been well positioned in the capital of the city’s major luxury retail destination.

“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centred around luxury with a cozy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi wanting more close and trusted brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong client loyalty,” said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa.

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