Aiming for future growth, Dries Van Noten is to open his first freestanding boutique in China this fall.
Matteo De Rosa, who was named president of the Antwerp-based fashion house in January, confirmed the retail project on the ground floor of the upscale shopping complex on Nanjing West Road.
“We will be looking to expand our footprint in the coming years, both digitally and with brick-and-mortar,” De Rosa said in an interview earlier this week.
The 1,800sq ft boutique, which will be operated with a local partner, is under construction and targeted to open in late August. De Rosa said the boutique would showcase the complete men’s and women’s collections for fall 2020.
With this upcoming opening, the brand is adding to a retail footprint that includes locations in places such as Hong Kong, Tokyo, Paris and Seoul.
