Global sneaker giant Nike has introduced its new retail concept Nike Rise in Guangzhou, China.
The latest international store concept joins the brand’s innovative portfolio, which already includes Nike Live in Tokyo. The Nike Rise concept store features personalised shopping services with a focus on digital experiences.
Nike Guangzhou has piloted a new app feature Nike Experiences, which connects members to “weekly sport-minded activations” to inspire and enable them to move.
“Whether members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally enabled journey at this store that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport,” said Cathy Sparks, VP and GM of Global Nike direct store & service.
