The Russian retailer has launched a new express delivery service called Okolo, which aims to facilitate speedy deliveries from shoppers’ local stores.
The phrase Okolo translates as ‘nearby’ and the service replies with local small businesses, offering express delivery in cities across Russia, particularly in the food and ready-to-eat segments.
“The booming interest in X5’s online services witnessed in March, April and May 2020 led us to the decision to create a single technology platform to power express deliveries across our formats,” he said.
“We wanted this platform to stand out in the market and reflect our customer engagement strategy. Okolo will help us embrace a single express delivery positioning and management system and unlock new potential in developing X5’s online channels.”
