The new omni-channel retail program is to be launched by Legends and Real Madrid CF.
Real Madrid CF has announced an expansive omni-channel retail program, inclusive of an all-new official online store, the relaunch of three official stores in Madrid and a new Flagship Megastore at the Estadio Santiago Bernabéu.
Real Madrid has partnered with Legends to manage all merchandise operations. Legends International and Legend Global Merchandise will leverage the Legends comprehensive service solution platform to deliver this omni-channel retail experience on a global basis.
Legends has worked with Real Madrid since 2018 when the company was appointed to provide strategic insight and guidance into optimizing commercial opportunities in the redevelopment of the Santiago Bernabéu Stadium.
This new partnership between Legends and Real Madrid will further develop relationships with fans and deliver across all online and retail physical touchpoints, playing a role in the commercial growth and brand development strategy of the club.
