Based in Saudi Arabia, e-commerce beauty brand Golden Scent has overseen exponential growth in recent months.
Some of its most promising categories include make-up and home fragrances, each displaying four times the amount of growth in sales in comparison to other categories.
Amidst the Covid-19 pandemic, Golden Scent continues to provide a safe and secure supply chain of its vast beauty catalogue of almost 30,000 fragrance and beauty products, ensuring that the safety of its customers and employees remains of paramount importance. The usage of cashless payment methods like Apple Pay has seen double-digit adoption rates during this time. In addition, Golden Scent introduced contactless delivery to ensure the safest possible customer experience.
“The conscious decision to invest heavily in technology, content and a seamless online shopping experience already makes Golden Scent a profitable business, with a unique position in setting new standards for customer satisfaction,” stated Malik Al Shehab, CEO of Golden Scent. “In this new phase of the market for offline retailers, the restriction of movement has accelerated the transition to digitalisation. Strategically, brands are partnering with us because of our constant commitment to delivering the highest standards of online presence.”
