While online spending continues to rise across the globe, the US has seen its sales rise by a quarter
The analysis came from ACI Worldwide after they reviewed millions of e-commerce transactions from global merchants. The 25 per cent rise in June sales showed it stayed steady in relation with the increase in May.
The report also showed a continued increase (117 per cent) in athletic, footwear and sporting goods sales. Outdoor equipment was among the most popular purchase categories with an increase of 10 per cent in June. In the US, consumer purchases were driven largely by apparel, as well as a continued demand for online games. For the month of June, global online purchase volume increased 31 per cent compared to the year-ago period. In the US, purchase volume was up 35 per cent.
“E-commerce growth remains strong even as Covid-19 pandemic restrictions are being eased, suggesting a possible behavioural shift with consumers young and old around the world as they embrace the convenience of online shopping,” said Debbie Guerra, Executive VP, ACI Worldwide. “In fact, more consumers representing older generations who have traditionally preferred purchasing at brick and mortar stores are finding online shopping to be the new norm.”
