The Singapore arm of Estee Lauder has re-opened its store in the Ion Orchard shopping centre with a completely new design.
The store is situated in the mall’s Basement Level 1 and it features a contemporary style, complete with blue navy wall and platinum elements.
Consumers are engaged from the moment they step into the Estée Lauder ION store, where they are greeted by visually striking content on digital screens showcasing trendy lifestyle and product images of bestsellers from Advanced Night Repair to Pure Color Envy and Double Wear, in the lead up to a zone of interactive Make-Up playtables that allow customers to engage as they desire.
“This new home offers a unique and elevated high-touch approach that has been paired with the latest innovations to meet our customers’ changing needs, to deliver the ultimate Estee Lauder experience,” said Christine Goh, Brand GM of Estee Lauder Singapore.
Customers can learn about Estee Lauder’s products by scanning QR codes or having exclusive one-on-one consultations. Personalised and gifting services are also available at the store.
