Brand development, marketing and entertainment company Authentic Brands Group is to expand one its brands in China.
They have come out and announced the expansion of board sports brand Volcom in partnership with China Ting Group, a China-based lifestyle company specialising in retail development and brand building.
Two new Volcom stores opened in China in June, in the Mixc Mall, located in Hangzhou’s premium shopping district, and in the Sanya Summer mall in China’s surfing and beach resort capital. The China Ting Group plans to have 12 stores open across the region by the end of this year.
The business was founded as a clothing company that was based in skateboarding, surfing and snowboarding, Volcom offers products for men, women and children and is available in more than 100 direct-to-consumer retail outposts globally along with distribution in hundreds of specialty retail and department store locations.
“We are bringing Volcom’s board sports lifestyle to China,” said Jarrod Weber, Group President Lifestyle and Chief Brand Officer at Authentic Brands Group. “As a brand that is authentically rooted in this culture, Volcom has significant appeal to young consumers around the globe.”
