Contemporary fashion designer network Not Just a Label (NJAL) has launched a luxury marketplace for exclusive, one-of-a-kind pieces.
The marketplace, which launched on Wednesday, has started out with 5,000 SKUs that can be personalised, tailor-made and delivered directly by the designers, connecting creative entrepreneurs and consumers without the need of middlemen distributors and allowing designers to retail their work globally.
According to material released by the collective, the strategy “serves to promote unique, sustainable and ethically manufactured merchandise, hand-made by artisans and directly delivered to provide a capital-light and profitable sales channel”.
“NJAL is unique and has a defensible right to win, by providing a solution to an outdated ecosystem,” said NJAL Founder and CEO Stefan Siegel. “Allowing our pool of designers to sell direct to the consumer is the future to fashion design, to commerce, to trade shows, to fashion weeks, to unsustainable practises. We are the future of fashion…”
