The new app brings together all of Careem’s various services such as food delivery and Careem Pay into one place and onto one platform.
Dubai-based Careem has revealed recruitment plans to help with its $50M ‘super app’, which was launched in June.
The company’s ride-hailing sector was severely impacted by the Covid-19 lockdown restrictions, which saw business drop over 80 per cent, while some 31 per cent of its workforce was made redundant. However, Khaled Nuseibeh, General Manager Emerging Markets and GCC at Careem, told Arabian Business, there have already been positive signs of a recovery.
He said: “Obviously we’ve seen that our ride-hailing business has been impacted, but we’ve also seen some good recovery in all of our markets. At the beginning we were affected by 80 per cent or more, now we’re really recovering quite well.”
Nuseibeh explained that some Captains (drivers) were redeployed in other areas of the company, saying: “We pivoted really fast to deliveries to meet also the growing demands. We had Captains do that as well, and we also changed the size and shape of the organisation to be a bit more sustainable going forward,” he said.
