Luxury Malaysian jewellery brand Aurora Italia International will extend its e-commerce efforts to build sales growth in the coming year.
The business is to diversify its points of sale to expand its brand awareness and customer base via online channels. It will also boost strategic distribution alliances with strong marketing affiliates.
Its product range is sold in Malaysia and Singapore, as well as the US, the UK, Indonesia, Hong Kong and the Middle East via several channels, including own-branded physical stores and on online shopping platforms.
“The Covid-19 pandemic has resulted in e-commerce business generating increased sales as people shift their spending habits towards online platforms,” said Aurora Italia Managing Director Datin Wira Yvonne Lim. “We saw an increase in online shopping for products including jewellery products during the Movement Control Order.”
