The company is making the move as it looks to double its share in this sector in the next three years.
Online sales accounted for 10 per cent of the total in 2019, split broadly equally between the brand’s website Moncler.com and third parties, according to analysts.
The luxury outwear maker previously managed its e-commerce business in partnership with online retailer Yoox Net-a-Porter (YNAP), now owned by Cartier maker Richemont, an agreement which expired this year.
Moncler said the direct management of its e-commerce will start with the US and Canada in October this year. In addition, Moncler will launch a fully integrated e-commerce platform in 2021, the company said.
“The use of artificial intelligence, already applied to warehouse management, demand planning and store replenishment, will be extended to new areas such as product recommendations on the e-commerce channel, client service interactions, merchandising and pricing”, the company said.
