Chief Executive Umar Kamani made the announcement on Sunday morning via Instagram by posting logo options with the caption “PLT HOME coming soon”.
The online fast fashion retailer was created by Kamani along with his brother Adam, while has father Mahmud is the Co-Owner of parent company Boohoo Group.
While there is currently no official launch date for the upcoming range, it does represent PrettyLittleThing’s first venture into homeware. This news come quickly after the company announced that it had “ambitious plans for the future” after recently submitting plans to expand its Manchester headquarters by 10,000sq ft.
The former warehouse on the Ancoats Works site will be converted, with architecture studio Jenkins Design Services appointed to refurbish the space in a move that will create 200 new jobs.



