The O2, the world’s most popular music, leisure and retail venue has announced the signing of global sports and entertainment company, TOCA Social, for a 30,000sq ft site.
The new site will host the world’s first interactive football and entertainment venue. TOCA has taken a long-term lease for the venue with the Waterfront Limited Partnership, a joint venture between AEG Europe and Crosstree Real Estate Partners who own and manage Icon Outlet and the Entertainment District at The O2.
Founded by Eddie Lewis, a two-time US World Cup and former MLS and English Premier League midfielder, TOCA Social has signed to kick start its global expansion at The O2, London. Located within the Entertainment District alongside, leisure anchors including Hollywood Bowl, and Oxygen Freejumping indoor trampoline park the brand will open its doors next year, in summer 2021.
TOCA is the world’s first interactive football entertainment concept that features inclusive gaming experiences which leverage TOCA’s proprietary Touch Trainer and AI-enabled computer vision technologies, state-of-the art customized games, modern chef-driven food and beverages, and world-class social events.
