The American company Under Armour has just unveiled its first Brand House in Sydney, Australia.
Under Armour’s 200sq m Brand House is part of its new store concept, which is focused on creating retail experiences with a smaller footprint. According to the brand, “every square inch has a reason and a purpose for the customer to come and shop in our new store. The concept focuses on brand enhancement, efficiency and productivity and also equips Under Armour to make all athletes better through an elevated consumer journey that integrates technology and experiences with exceptional product”.
“In our mission to make athletes better, we have purposely curated our retail experience to inspire athletes with high performance solutions they never knew they needed but can’t imagine living without,” said Managing Director Fernando Reani.
