The global teen brand’s new location provides a welcoming customer experience featuring an omni-channel capability.
The St David’s Partnership has announced the official opening of the new look 9,559sq ft Hollister Co. store at St David’s, in Cardiff, one of the UK’s premier retail and leisure destinations.
The global teen brand Hollister, a division of Abercrombie & Fitch Co., launched its relocated store on Upper Grand Arcade, a key fashion hub alongside other international brands. The relocation has allowed the brand to expand its footprint, and include Gilly Hicks, Hollister’s intimates, loungewear and sleepwear brand, whilst also incorporating Hollister’s updated prototype format.
The open-concept design and omni-channel capability provides an enhanced customer experience, allowing engagement with the brand, both in-store and online. Additional services include click and collect, order in store, ship from store, as well as handheld devices, to enable a safe and seamless customer checkout.
Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s regional Managing Director, commented: “To be able to facilitate further growth for high-performing international brands, such as Hollister Co., highlights the strength of our catchment and sheer demand for these brands within the city. This type of investment is a testament to the importance of St. David’s as a prime fashion centre, and the continued growth of Cardiff as a leading city within the UK.”
