In a partnership with HURR, Selfridges will launch its first ever high-end fashion rental collection.
The Selfridges Rental Collection will launch next week and will offer customers the chance to rent over 100 curated pieces from more than 40 brands, both in store and online.
With the new focus on sustainability in the fashion industry, a new initiative driven by rental and resale is a savvy one for the company that will particularly appeal to Generation Z, a demographic loyal to the environment and socially responsible businesses.
Each rental will be available for 4, 8, 10 or 20 days and will be priced at a fraction of its designer RRP.
