Amazon has launched Project Zero in seven new countries including the UAE and Saudi Arabia.
Project Zero, launched in 2019, ensures that customers always receive authentic goods when shopping on Amazon whilst empowering brands and driving counterfeit to zero. Over 10,000 brands have already enrolled in Project Zero.
Project Zero combines advanced technology, machine learning and innovation with brands’ knowledge of their own products to counter the trade in forged products, protecting and empowering brands, providing them with the ability to remove listings from the Amazon store.
Project Zero is now available in 17 countries where Amazon has a store.
