Lancome is set to launch its first virtual experience store in Singapore.
The flagship store will open from August 28 – September 20 and will encourage female customers to explore their strength through their #LiveYourStrength Advanced Genifique serum.
The virtual store features five different immersive 3D shopping zones each providing a different element to visitors.
As customers enter the store, they can learn about the microbiome science which powers the Advanced Genifique’s formula. The second zone allows customers to undergo a virtual consultation to receive a skin diagnosis. The third zone shows a FindYourStrength campaign which features over 100 women sharing their stories of strength. The fourth zone is dedicated to a series of live-stream sessions carried out by regional and local celebrities. The last zone of the virtual flagship offers the full range of Advanced Genifique products.
