JD.com Expanding Physical Presence

The e-commerce platform plans to open 20 e-space locations, 300 flagship stores and 5000 townshops by 2025.

The 20 new e-space stores will enable customers to try virtually any experience within the store including driving go-karts, taking baking classes and even try out washing machines with real clothes. The 300 flagships are expected to complete the offline network of JD’s direct-to-consumer home appliance business.

The combination of these new stores combined with the existing 15,000 JD Home Appliance Stores will create a new offline presence for JD’s electronic and home appliances.

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