Australian beauty retailer Mecca has launched in the Chinese Market, launching its flagship store on e-commerce platform Tmall.
The brand has launched a 22 piece collection of luxury local and international cosmetics featuring its private label brands, Mecca Brands and Mecca Max. Mecca’s Beauty Loop loyalty programme is now also available to customers shopping on Tmall – customers will receive rewards, gifts, benefits and offers through the loyalty programme.
Founder of the brand Jo Horgan started Mecca with the desire to make every customer look and feel their best. Their first store opened in 1997, their store network has now expanded to include 100 stores in Australia and New Zealand, the luxury brand is now expanding its presence through e-commerce platforms into new markets.
