Despite the ongoing effects of the global pandemic, Taiwanese franchise Yi Fang Fruit Tea is expanding its worldwide presence.
Yi Fang is infamous in the Taiwan market for its fruit-based drinks, particularly as the offers a refreshing alternative to the huge bubble milk tea that is present in Taiwan. As well as being a huge hit in its home market, Yi Fang has grown substantially in markets such as North California where there is a large customer base of health-conscious individuals.
The brand currently operates 171 oversea branches and is in countries such as the US, UK, Canada, Thailand, the Philippines, Cambodia, Japan, China, Hong Kong, Singapore, Malaysia, Vietnam, Australia and New Zealand. Plans to open locations in Paris, Sweden and Dubai are now on the brands radar.
