The brand has unveiled numerous flagship locations in the past few months; this new concept store is located in Shenyang and is themed ‘New Normal’.
Gentle Monster, South Korean sunglasses and optical glasses retailers’ new store is inspired by Artificial Intelligence (AI) now becoming an integral and embedded part of human life, given the enhanced use of technology in everyday life due to a number of factors but most recently the ongoing coronavirus pandemic. According to the company, the theme of ‘New Normal’ is inspired by their thoughts that AI will no longer be a strange concept in our upcoming future but a ‘New Normal’.
The flagship adorns the brands usual contemporary and modern artwork and is decorated in complementary gold and dark blue-grey colours.
The company has said ‘The Gentle Monster Shenyang store embodies the brand’s evolving identity, and visitors will be able to experience the future world where the ‘New Normal’ dominates the norm’.
